SILVER FOXES
Silver Foxes
Hair colour remains, and will continue to be a vital component of the hair management industry. However, there is a demographic that the fashion industries fail to embrace, or perhaps selects to ignore. Those who choose to wear grey and white hair!
Our modern culture pales at the view that those individuals who have developed grey or white hair, not withstanding age, are overlooked. On the contrary, those who choose to display and wear their grey/white hair do so with a spirit, self esteem and confidence that states we are not aged, we are alive and very well. Furthermore, they refuse to buy into the current and social comfort zones and the hair care industry’s (practitioner and manufacturer’s) self serving propaganda that one must cover up the so called unflattering, aging image of grey or white hair.